In the past few days, the temperature in Fujian has risen. In the Qiangli Jucai LED Optoelectronics Industrial Park located in Xiang'an, Xiamen, the 110-meter-long production line in the intelligent manufacturing workshop is operating at full capacity. After dozens of closely connected automated processes, each component finally forms an LED display unit board.
"After 15 days of hard work, the Shanxi Jincheng Media Center project was successfully delivered, with a total of 12 LED displays and 356 square meters." "The 659-square-meter outdoor high-end LED display in Zhejiang Jinhua Shopping Plaza was also shipped smoothly." "Overseas orders have skyrocketed, and production capacity is expected to increase by 20% in the first quarter." The background automation system grasps information such as recent production plans, equipment operations, and quality status in real time.
With the expansion of production capacity, in recent years, Qianli Jucai has also renovated and expanded a number of intelligent production lines, upgraded the production lines to optimize NXT programs, NPM cutting belts, NPM splicing and other projects, and introduced automatic packaging lines and other projects. According to reports, the Xiamen base has more than 20 fully automated production lines, with an automation coverage rate of 98%. Its production capacity and efficiency are among the highest in the industry.lead.
According to the report, the sales volume of Qiangli Jucai LED display screens in 2022 and 2023 will rank first in the world, and one of every three LED displays in the world will come from Qianli Jucai. “We have taken another crucial step toward our dream of ‘creating a world-class great company.’” said Zhu Zhiqiang, chairman of Qiangli Jucai.
The relationship between Zhu Zhiqiang and the LED display industry can be traced back to the 1990s. At that time, he went south to Shenzhen to chase the trend of the times, worked in several display screen factories, worked his way from a technical position to the director of the factory, and made his first pot of gold in life.
In 2004, Zhu Zhiqiang came to Quanzhou and founded Qianli Jucai in a remote urban village covering an area of only 100 square meters with only a few employees. He himself is the main technology promoter and one of the business leaders. He rides a bicycle through the streets and alleys of Quanzhou, visiting markets and visiting customers.
At that time, China's display industry was stuck in the dilemma of "few screens": Japan, South Korea and other places almost monopolized the technology patents, product production capacity and pricing power of LCD panels, and China spent nearly 40 billion US dollars importing LCD screens every year.
"Turning disadvantages into advantages, the market gap is where the potential lies." Zhu Zhiqiang realized that to solve the "difficulty of few screens", powerful giants must take two paths -
Look inward, unswervingly follow the path of independent innovation, and take the initiative in development. In 2007, Qianli Jucai was the first in the industry to develop the P10 direct plug-in single red product. The first generation used single red as the base color and mainly displayed text and simple patterns. It was popular on doors such as banks. In the following 10 years, it has been a classic product in the industry.
Externally, clarify the "channel is king" strategy and take into account domestic and foreign markets. In 2006, the foreign office spot model was launched. In 2012, the industry pioneered the dealer distribution model, adopting the method of "widening the net and focusing on training", and finally became a veritable "shipping king", with products exported to more than 130 countries and regions around the world.
With this drive and hard work of daring to venture and try, Qiangli Jucai waded into the "deep water area" and entered the "no man's land", blazing more trails in the first trial -
In the early days of entrepreneurship, the domestic market demand was huge, so we chose engineering to receive orders (That is, the "one-stop installation") business model has a high profit margin per transaction, but it is not conducive to expanding production scale. Zhu Zhiqiang gave up the short-term benefits of "lying flat" and developed the company into a distribution manufacturing enterprise integrating production, sales and service.
In 2014, Qianli Jucai encountered a bottleneck period due to the limitations of outdoor direct plug technology. Although the direct-plug production equipment is still 80% new, Zhu Zhiqiang decisively scrapped the old equipment and purchased new equipment. The loss of "one in, one out" was huge, but it also introduced surface mount technology into the outdoor field, realizing the gorgeous transformation of the LED industry from direct plug-in to surface mount.
Qianli Jucai also took the lead in using and widely popularizing PWM chips, making it the standard for high-brush products in the industry, greatly improving the performance and display effect of LED displays, and further pushing the LED display industry into the high-definition dual energy-saving era.
There are countless such cases. Knowing that without original innovation, one can only play the role of "follower", Qiangli Jucai has built a R&D testing laboratory and established a complete R&D system. It also has a R&D team composed of top experts in the industry. It has applied for more than 700 patents, including more than 90 invention patents, which widely involve product design, production technology and other aspects. Many technologies have filled the gap in the country.Domestic and even international gaps.
What is remarkable is the cooperation with Xiamen University. The scientific research team of Xiamen University continues to explore and innovate in the fields of packaging, new materials, naked-eye 3D and other fields, providing technical support for product upgrades; Qianli Jucai uses its own production equipment and market channel advantages to promote scientific research results from "bookshelf" to "shelf".
From the initial breakthrough in LED packaging technology, to the self-developed intelligent control system, to the new high-end professional smart display brand - G-ART, Qianli Jucai has continuously increased investment in research and development to accelerate the transformation of scientific and technological achievements. At the same time, we continue to optimize production line upgrades, build a precision manufacturing network composed of seven intelligent workshops and 36 interwoven lines, create a "super factory" with 98% automation coverage, and realize full-link intelligent management and control from production to packaging. In addition, the combination of AI and LED will be one of the future development directions. This is also one of the key layouts of Qianli Jucai this year, which may bring considerable growth to the entire industry.
Looking back on the entrepreneurial process, Zhu Zhiqiang mentioned that the pain of "stuck neck" was once deeply imprinted on the chest of China's manufacturing industry. "In business, we must avoid the situation of 'technologically falling behind others and being controlled by others'. Independent innovation is the only solution.", it is necessary to actively reshape the competitive logic and application value chain through multiple innovations in technology, ecology, channels and applications to achieve sustainable high-quality development."
Championship business card
National manufacturing single champion demonstration enterprise and CCTV major brand. As a world-renowned LED display product manufacturer, Qiangli Jucai has a complete R&D, manufacturing and sales system. Its super smart manufacturing factory has an annual production capacity of over 50 million modules, meeting global market demand at "China speed".
Champion's speech
As an enterprise, we must avoid the situation of "technologically lagging behind and being controlled by others". Independent innovation is the only solution. The reason why Qiangli Jucai can maintain its industry advantage is due to its continuous innovation and focus, the creation of excellent product and service quality, and the channel layout with long-term strategic vision.
ANNA